Venue: Barilla, Parma, Italy
Team: Oliviero Vitali, Rocco Vitali
The new Barilla Campus takes place within a fragmented landscape moulded by warehouses, offices and containers of production.
A blue building, the Pavilion.
The colors of the brand are a constant reminder. Icons. Tools.
As a red carpet, half on an ellipse invites the visitors to enter inside the big box of the pavilion, a free space where all the activities merge. It is an introspective world, with no openings on the facades but a constellation of elliptical skylights on the ceiling.
A red building, the Collection.
Paintings rest on the wall, sculptures walk around the space, light falls heavily from the roof.